Shalabh Jaiswal

Ran Punch's growth function end to end — creator acquisition, referral strategy, and eventually the AI-native systems that took over work usually spread across video production, SEO, GEO, and PR.

• Ran an eight-figure (₹) creator-acquisition program; the channel peaked at ~46% of all company orders and brokerage in a single month, at a blended CAC ~44% lower than the platform's non-flagship acquisition cost.
• Negotiated and shipped three industry-first product integrations — each creator's own tool built natively into the trading app, not an ad read. One launch generated demand so far past projections it broke unscaled onboarding infrastructure (~5,000 signup attempts in 24 hours).
• Revamped and rebuilt the referral program, replacing the industry-standard flat "refer and earn brokerage credits" model with a gamified mechanic grounded in a specific behavioral insight (retail options traders and gamblers overlap psychologically), engineered within real SEBI/NSE constraints on reward structuring — lifted visit-to-account-opening conversion ~5% above the standard model.
• Built five production systems in six months, most run solo: a video production pipeline that cut production time ~3-4x, an SEO/GEO function built from zero and run on under 4 hours/week that grew organic traffic ~3x (roughly half attributable to a concurrent product launch), and a 225-channel creator-discovery system with self-designed scoring logic.
• Built an in-house PR function that replaced two agency quotes, shipping 9+ placements for ~₹4.25L; these systems collectively powered 30+ published articles across SEO, GEO, and PR.

Built the influencer-marketing function at Smallcase in 2019, when creator-led acquisition was still new to Indian fintech.

• Built the creator-marketing function from a single hypothesis (Oct 2019: can YouTube creators drive signups?) to a team of 4 managing 60-70 creators, responsible for 30-35% of directly attributable signups by 2021.
• The first creator campaign run (with Rachana Ranade) crashed the app under demand.
• Co-led (project management) smallcase's first company-wide brand campaign, spend crossing ₹15Cr.
• Led user research initiatives that fed directly into product and marketing decisions.
• Included in the Smallcase Ownership Program — the youngest person ever to receive it.

• Arnold — WhatsApp gym-accountability bot deployed and live in production for 6 real users.
• Plutus — personal investment dashboard tracking 44 indicators across active theses, in daily use.
• Cortex — knowledge-routing Telegram bot; ran a 24-day multi-user experiment with real external users.

Joined a ₹20Cr/year creator-marketing agency as COO. A short, deliberately time-boxed role — held to a personal 6-month check-in, and left on schedule once the honest read was that the environment wasn't teaching anything new relative to Smallcase.

• ₹20L revenue in the first 4 months; ₹60L ARR run-rate.
• Led B2B expansion, landing clients including Tata Steel and XLRI Jamshedpur.